Gravity and levity. In equal measure.
Helen McNulty brings 24 years of brand strategy, marketing, and storytelling expertise to keynotes, workshops and facilitation sessions — for enterprise teams, LEOs, ETBs, and cultural organisations across Ireland.
How we work with organisations, business owners and new marketing managers in smes
Three formats.
One consistent standard.
Every learning experience is prepared in for contemporary marketing practice in the real world. Based on Marketing theory and practice. Everything is designed to leave participants with something they can use immediately.
Keynote Speaking
Engaging, research-led talks on marketing clarity, brand storytelling, and commercial strategy. Suited to conferences, enterprise days, and sector events — including cultural and creative industry contexts.
45 – 90 minutes · In-person or online
Workshops
Practical half-day and full-day workshops for teams and programme participants. Topics include value proposition, customer journey, messaging, storytelling, and AI in marketing. Designed for immediate application.
Half-day or full-day · Up to 25 participants
Strategic Facilitation
Structured facilitation for leadership and management teams navigating repositioning, brand alignment, or go-to-market clarity. Includes pre-session research, stakeholder interviews, and a written strategic output.
Full-day · Written output included
Topics
What Helen speaks and teaches
Marketing & Strategy
- The power of story in B2B marketing
- Building the Funnel - E-Commerce User Experience Building
- From scattered activity to strategic marketing systems
- Moving out of Start-Up to Growth Marketing
- Account-based marketing for SMEs and growth companies
- AI in marketing - practical and ethical tools for founders and teams
Creativity & Culture
- The Natural Business - How Nature can teach us about Marketing
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- Empathy-driven marketing and the customer as hero
- A World Without Creativity
- Creativity as a commercial tool
- Storytelling and innovation: Developing Value Propositions through story.
- Find Your Voice - Where Marketing Meets Performance.
Topics are tailored to your sector, programme, and audience. Bespoke talks and workshops developed on request.
Audience & Context
Who Helen speaks for
A consistent track record of delivery across enterprise, education, and creative contexts — nationally and internationally.
Sectors & Contexts
Sectors & Contexts
Engagements
Upcoming & selected past
upcoming
15
April
2026
'Finding your story'
roisin o'meadhra project with aughrim men's shed
A workshop for future archaeology project with Aughrim Men's Shed funded by Wicklow County Council Arts Office. The storytelling workshop will give the participants the tools to refine the story hidden in important objects in their life.
workshop
Upcoming
28
May
2026
'A World Without Creativity'
IADT Industry Day 2026
A keynote exploring the role of creativity as a commercial and cultural force — and what we stand to lose when organisations treat it as a luxury rather than a driver of growth.
Keynote
Upcoming
25
September
2026
'Find Your Voice'
Network ireland wicklow
A keynote and workshop for Network Ireland members combining message making and performance techniques to build confidence and ideas for brand messaging.
workshop
Upcoming
past events
9
march
2026
'strategic marketing for growth - wegrow programme
Intertrade ireland & enterprise ireland via women in business northern ireland and network ireland
A full day strategic workshop and facilitation for the WeGrow programme in Enterprise Ireland offices. .
strategic facilitation
all-island participants
4
March
2026
'Creative Networks Collaboration Event'
local enterprise office south county dublin local enterprise week
A keynote exploring the role of creativity as a commercial and cultural force — and what we stand to lose when organisations treat it as a luxury rather than a driver of growth.
mc, hosting and panel facilitation
creative sector participants
with entrepreneurs academy
2
march
2025
local enterprise week
local enterprise office dublin city
A workshop on digital marketing for creatives.
workshop
artists & makers in dublin city
21
october
2025
national women's enterprise day
local enterprise office dublin city
A humourous take on being a woman in business, presenting a mix of personal story and comedy to highlight the inner voice and story journey we take as women in business.
comedy talk.
regional business women
"Helen led two in-person sessions with us. They truly hit the bullseye. She rigorously prepared in advance through phone conversations and emails with management, as well as carrying out thorough research across our platforms. The real win was the evolution of our sales tactics and the broadening of storytelling skills for everyone involved."
Derry Nairn
Marketing Director, Vagabond Tours Ireland
What to expect
Practical details
Preparation
Every engagement is researched in advance. Helen reviews your audience, context, and objectives before the session so nothing is templated or off-the-shelf.
Delivery
Available for in-person delivery across Ireland.
Online delivery available for international programmes and hybrid events. Bilingual delivery available in Irish on request.
Outputs
Workshop and facilitation sessions include a takeaway framework or written document that participants can apply immediately to add value to the presentation.
time to book a different speaker