GRIT Services
Choose the pathway that fits your next move.
Whether you need strategic clarity, a performance reset, team capability, or tactical execution - GRIT aligns story, strategy, and commercial direction so your marketing becomes a system.
service options
Strategy
who it is for
Leaders and founders who feel their marketing is active but not aligned.
Outcomes
• Clear positioning
• Defined commercial priorities
• Channel alignment
• 90-day strategic roadmap
We reset direction before you spend more money or time. Strategy first. Always.
AUDITS
who it is for
Businesses investing in marketing who need an expert second opinion.
Outcomes
• Clear performance diagnosis
• Conversion bottleneck identification
• SEO & visibility assessment
• Specific action plan
Before scaling spend, know what’s working and what’s leaking.
Training
who it is for
Teams and organisations building internal marketing capability.
Outcomes
• Practical marketing systems
• AI integration guidance
• Content planning clarity
• Sustainable execution frameworks
We build competence, not dependency.
Tactics
who it is for
Owner-led businesses ready to implement structured marketing systems.
Outcomes
• Content systems
• Email frameworks
• Paid media structure
• Conversion improvements
Execution built on strategic foundations.
Not sure where to start?
- You need clarity of direction → Strategy
- You need to know what’s broken → Audits
- You need your team upskilled → Training
- You need structured action and work done → Tactics
If you’re unsure, begin with a Diagnostic.
What Clients Say
Helen is the perfect combination of gravity and levity. A practical marketing consultant and creative storyteller, who draws from art, nature, history and modern culture in the work she does, at The Brave Lab this is something that we appreciate. Helen worked with us to support us in getting clarity on who our customer really is. She was curious and asked the right questions (which were sometimes challenging) to get to the root of who we want to work with, and why. She provided practical marketing wisdom on how we might reach that customer in a way that is authentic to us as a brand. I would highly recommend working with Helen.
Marketing works when it is aligned.
Start with clarity ~ Build with structure ~ Scale with confidence.
Programmes & Experiences
These programmes extend the GRIT approach into learning, creativity, and deeper reflection, without replacing the core consultancy work.
Programme 1
make your message workshops
Workshops & Practical Marketing Training
Practical, storytelling-led workshops for founders and small teams who want clearer positioning, stronger content, and marketing that actually converts.
group training sessions
Product Pages That Convert
Turn browsers into buyers with clear structure, persuasive messaging, and SEO-aligned product storytelling.
2-hour sessions online
Social Media Content Planning
Build a realistic, repeatable content system based on real customer behaviour.
4 X 90-minute training sessions
Group and 1:1 options available
How to Build a Marketing Campaign
Design a structured, measurable campaign from idea to launch using practical frameworks that connect message, audience, and outcome.
90 minute introductory sessions available
Enhance Your Shopify
Improve structure, clarity, and customer journey to increase trust and sales.
Understand the platform and what it can do for sales.
90 minute group sessions online
Improving Your Canva Skills
Create brand-consistent visuals without over-designing or overcomplicating.
Design like a marketer and with a business mind.
90-minute skills-based sessions available.
Social Media for Absolute Beginners
A clear, jargon-free introduction to social media. Learn what to post, where to show up, and how to build confidence without overwhelm.
3 hour workshop available
Writing Product Descriptions
Move beyond features. Write descriptions that communicate value, emotion, and decision clarity.
90 minute group sessions online
AI Prompt Building – Text & Images
Use AI to help write marketing copy from product and service descriptions to pitch decks. Use AI for smarter more aligned text, not just faster. Create structured prompts for strategy, content, and messaging. Further workshops on how to generate brand-aligned imagery and creative concepts on a budget.
90-minute group sessions available.
Find Your Voice
Clarify your tone, language, and positioning so your business communicates with confidence, consistency, and emotional connection.
2 hour workshop online / 3 hour in person.
Programme 2