Marketing clarity for businesses tired of scattered activity.
GRIT aligns strategy, story and commercial direction so marketing becomes a results system, not a stress.
If your marketing feels busy but not strategic…
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You’re posting but not converting
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Campaigns feel disconnected
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Your team lacks clarity on priorities
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You’re unsure what actually drives growth
You don’t need more activity.
You need alignment between your audience, positioning, messaging and commercial goals.
That’s where GRIT works. We help you build resilient marketing systems and campaigns.
How GRIT works
which starting point suits you best?
diagnose
We start by understanding your audience, positioning, and current marketing activity. What's working, what's wasted, and what's missing. No assumptions — just a clear picture of where you are.
Align
We connect your strategy, messaging, and commercial goals into one coherent direction. You get a clear narrative for your brand and a prioritised marketing plan that everyone on your team can follow.
Implement
Through training, strategy sessions, or hands-on consultancy, we build your capability alongside the plan. Results accumulate. The system starts to run itself.
Client Result — Vagabond Tours
"The hidden treasure that GRIT unearthed for us was to recognise our guests as the heroes of our brand. Helen led two in-person sessions that truly hit the bullseye. The quantitative result was a draft marketing strategy that has, in no small part, contributed to a remarkable year of growth at Vagabond. Beyond the deliverables, the real win was the evolution of our sales tactics and the broadening of storytelling skills for everyone involved."
Derry Nairn — Marketing Director, Vagabond Tours Ireland
what grit offers
Four ways to work together
The right entry point depends on where you are. If you're not sure, the Marketing Diagnostic is designed for exactly that moment of uncertainty.
strategy
Structured alignment between your brand, message, and commercial goals. For businesses ready to plan with precision.
Audits
An honest assessment of your marketing — website, messaging, SEO, email, social — with a clear diagnosis and path forward.
Training
Practical workshops that build real marketing capability in founders and teams. GRIT Learning also offers cohort courses at my.grit.ie.
Tactics
Implementation support for SEO, email, Shopify, and content — when the strategy is set and you need it executed well.
It's the operating system that makes slow, deliberate growth coherent.
Not sure where to start?
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is this you?
Early-Stage founder
You’re building something meaningful and feel overwhelmed by “everything marketing” : websites, content, messaging, selling, all tangled together.
Growing E-Commerce Brand
You’ve got sales, but your product pages, emails, and content aren’t converting the way they should and you want strategy grounded in psychology, not hacks.
Seasoned Business Owner
You’re ready to reset. You want a calmer, more natural business that still thrives without burning yourself out in the process.
SPEAKING & FACILITATION
Strategic Facilitation, Keynote Speaking & Structured Marketing Workshops
Helen McNulty delivers strategic facilitation, keynote speaking and structured storytelling workshops for organisations that want clarity, cohesion and commercial momentum.
With over 23 years’ experience across creativity, business strategy and marketing, Helen combines analytical depth with human insight. She is known for reframing complex problems, cutting through noise and helping teams see what is structurally misaligned, and what to do next.
Her facilitation style is both rigorous and energising. She creates rooms where people think clearly, speak honestly and leave with decisions made, not just ideas generated. Clients consistently describe her work as practical, structured and commercially grounded.
As a keynote speaker, Helen blends wit, storytelling and strategic thinking. Audiences regularly reference her humour, warmth and ability to make difficult truths accessible. As one speaker at National Women’s Enterprise Day noted, Helen’s talk was delivered “with such wit and humour,” while others have highlighted her “refreshing perspective” and capacity to normalise the realities of business leadership.
In workshops, Helen brings structured frameworks drawn from behavioural marketing, customer insight and real-world commercial experience. She does not rely on a generic theory. Instead, she equips teams with tools they can implement immediately, whether refining positioning, strengthening messaging, or aligning marketing with growth goals.
Her key strengths include:
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Structural marketing clarity
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Sharp commercial instinct
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Storytelling that builds trust
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Deep empathy paired with directness
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The ability to hold both strategy and humanity in the same conversation
Organisations work with Helen when they want substance, not surface and outcomes, not just inspiration.
+ Years
Supporting founders, educators, arts organisations, retail, tourism, creative + e-commerce brands
+ Hours
Training, mentoring and consulting with teams on marketing strategy and storytelling.
+ years
Working in creative industries.
Years
Performing and Creating
What Clients Say
“The fantastic team at GRIT have completely re-framed and revamped how Vagabond Tours tell the story of our brand.
Thanks to their passionate and expert advice, both the sales and marketing teams at Vagabond have adopted a customer-centred marketing strategy.
The hidden treasure that GRIT unearthed for us is to recognise our guests as the heroes of our brand. We now utilise the incredible travel stories that our loyal past guests are telling. Transformative experiences are being shared all the time on social media and in our reviews. All we had to do was to pause and appreciate them for the golden content they are.
Helen led two in-person sessions with us. They truly hit the bullseye. She rigorously prepared in advance through phone conversations and emails with management, as well as carrying out thorough research across our platforms.
The quantitative result was a draft marketing strategy(supported by extensive notes and data sources) that has, in no small part, contributed to a remarkable year of growth at Vagabond. However, beyond the deliverables, the real win was the evolution of our sales tactics and the broadening of storytelling skills for everyone involved.
Owing to the success of GRIT’s work with Vagabond, I would have no hesitation in recommending Helen and her team to any business.”
- Derry Nairn, Marketing Director, Vagabond Tours Ireland.
what clients say
“Helen is the perfect combination of gravity and levity. A practical marketing consultant and creative storyteller, who draws from art, nature, history and modern culture in the work she does, at The Brave Lab this is something that we appreciate. Helen worked with us to support us in getting clarity on who our customer really is. She was curious and asked the right questions (which were sometimes challenging) to get to the root of who we want to work with, and why. She provided practical marketing wisdom on how we might reach that customer in a way that is authentic to us as a brand. I would highly recommend working with Helen.
- Lucy McKenna, Co-Founder - The Brave Lab.
what clients say
“Helen provided solid strategic guidance that went well beyond traditional marketing advice. Our session was comprehensive, covering everything from website structure and content strategy to new revenue streams. She helped me apply practical frameworks like RACE to clarify my positioning and messaging, while also generating fresh ideas for engaging my target audience. Helen has a natural ability to combine marketing expertise with genuine business mentorship – a trusted advisor who takes the time to really understand my business goals. The experience was enjoyable, creative and really valuable."
- Patrick Ward, Director, Aitheria Partners Ltd.
Ready to move from activity to alignment?
Request a call back for your best pathway forward