Marketing Audits & Diagnostics
Before you spend another euro on marketing, find out what's actually working.
A GRIT audit gives you a clear, honest picture of where your marketing is misaligned, and a prioritised plan for fixing it.
minutes
The Marketing Diagnostic is a focused 90-minute session — not a drawn-out process
audit types
years
clear next step
who this is for
sound familiar?
An audit is right for you if you recognise yourself in any of these.
Investing without results
You're spending time and money on marketing but not seeing consistent returns. Something isn't working but you're just not sure what.
Conversion is breaking down
Visitors are landing on your website, people are seeing your content — but they're not taking the next step. The problem is somewhere in the journey.
A decision is coming
You're about to invest in a rebrand, a new website, a campaign, or a new channel. You need an expert second opinion before you commit.
Audit options
Choose the right level
of diagnosis.
Start with the Marketing Diagnostic if you're unsure. It is the fastest route to clarity and the natural entry point for all deeper audit work.
Marketing Diagnostic
Email Marketing Audit
Not sure which audit you need? Start with the Marketing Diagnostic as it will identify which deeper audits, if any, are worth pursuing.
How it works
Three steps to clarity.
The audit process is designed to be low-friction and high-value — minimal preparation from you, maximum clarity at the end.
Request & brief
Complete a short pre-session questionnaire so the audit arrives focused on your actual situation — not starting from scratch on the day. This takes around 20 minutes.
Review & diagnose
Helen reviews your positioning, messaging, channels and performance in advance, then conducts the diagnostic session — structured, honest, and specific to your business.
Receive your plan
You receive a written document — not a slide deck — with clear findings and a prioritised list of actions. The 3–5 things that will make the most difference, in order.
What you receive
Concrete outputs,
not general observations.
Written audit report
Clear findings with supporting commentary — written to be acted on, not filed away.
Prioritised action list
The 3–5 highest-impact changes ranked in order. Start at the top and work down.
Strategic Facilitation
Specific observations on where your funnel is losing potential customers and why.
SEO & visibility notes
Where you are and aren't being found — and what to change to improve your reach.
Channel recommendations
Which platforms and channels deserve your attention — and which ones don't.
Walk-through session
A follow-up call to walk through the findings, answer questions, and confirm next steps.
frequently asked
questions before you book
how long does an audit take start to finish?
The Marketing Diagnostic involves a 20-minute pre-session questionnaire, a 90-minute session, and a written action plan delivered within a few days. Larger audits — website, SEO, social media — typically involve 2–3 days of review and a follow-up session, with a full written report delivered within a week of the review completing.
do i need to prepare anything in advance?
Yes — you'll receive a short brief to complete before the session. This covers your business context, current marketing activity, goals and the specific challenges you're facing. It takes around 20 minutes and ensures the audit is focused on your actual situation from the start rather than spending session time on background.
Is this a one-off engagement or does it lead to more work together?
Most audits are complete, standalone engagements — you receive a written output and you're free to act on it yourself or with your own team. Where it makes sense, some clients move into a Strategy or Tactics engagement with GRIT after the audit. There's no obligation and no upsell pressure. The audit is designed to be genuinely useful whether or not we work together further.
what size or type of business is this best suited for?
how is a grit audit different from a generic marketing review
The focus is on commercial clarity rather than a comprehensive list of observations. A GRIT audit doesn't just describe what's there — it identifies the specific misalignments that are costing you business and tells you what to fix first. You leave with a prioritised action list, not a lengthy report that sits in a drawer. Every audit is also informed by 24 years of direct experience in brand strategy, positioning, and marketing delivery across complex sectors.
which audit should we start with?
If you're not sure, start with the Marketing Diagnostic. It reviews your positioning, messaging, channels and performance holistically — and will naturally surface whether a deeper website, SEO, or channel-specific audit is warranted. It's the fastest route to understanding what's actually going on and the natural entry point for all other audit work.
Where next
An audit is the beginning,
not the end.
Most clients use the audit findings to move into one of these next steps — or to act on the plan independently with their own team.
strategy
If the audit surfaces a need for clearer positioning, messaging or direction, the Strategy pillar is the natural next step to move from diagnosis to a structured marketing plan.
explore strategy
tactics
If you have a clear strategy but the audit shows weak content, email, campaigns, conversion then tactics is where those specific improvements get built and implemented.
explore tactics
training
If the audit identifies gaps in your team's marketing capability, GRIT training sessions can build the practical skills to act on the findings and sustain improvements over time.
explore training
Ready to find out what's holding your marketing back?
The Marketing Diagnostic is the fastest route to clarity.
Book a session and receive a written action plan within the week.